Sprout + Bloom Pediatric Dentistry
Privacy Policy
Last updated: Nov 30, 2025
Sprout + Bloom Pediatric Dentistry (“Sprout + Bloom,” “we,” “our,” or “us”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, or receive care at our practice.
This Privacy Policy applies to:
Our website and any related online services
Phone, text, email, and social media communications with us
Information we collect in connection with scheduling, consultations, and treatment
This Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which describes how we use and disclose protected health information for treatment, payment, and health care operations. If there is any conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices, the HIPAA Notice will control with respect to protected health information.
1. Information We Collect
We may collect the following types of information.
1.1 Information You Provide Directly
When you interact with Sprout + Bloom, you may provide:
Patient and family information
Child’s name, date of birth, and gender
Parent or legal guardian name and relationship to child
Contact details (address, email, phone number)
Insurance information if provided, including carrier name and policy details
Medical and dental history, medications, allergies, and treatment preferences
Emergency contact information
Scheduling and forms
Appointment requests and preferences
Intake, consent, and medical history forms
Information submitted through contact forms, surveys, or feedback forms
Payment information
Limited payment card details (processed by our payment processor)
Billing address and transaction related information
Communications
Messages sent by email, text message, website forms, or social media
Responses to reminders, follow ups, or satisfaction surveys
1.2 Information Collected Automatically
When you visit our website, we and our service providers may automatically collect:
IP address and general location (city, region, country)
Device type, operating system, and browser type
Pages visited, time spent on pages, and click activity
Referring website or advertisement
Date and time of access
This information is collected through cookies, pixels, logs, and similar technologies.
1.3 Information from Third Parties
We may receive information about you from:
Other dental or medical providers (with appropriate authorization where required)
Insurance companies (if applicable)
Online scheduling or communication platforms
Marketing, analytics, or advertising providers that help us understand how our website is used
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 Patient Care and Practice Operations
To schedule and manage appointments
To provide pediatric dental services and coordinate care
To review medical and dental history and plan treatment
To communicate with you about your child’s care, treatment options, and follow up
To process payments and manage billing and insurance claims (if applicable)
To maintain accurate patient records
2.2 Communication
To respond to inquiries, requests, or questions
To send appointment confirmations, reminders, and important updates
To send post visit instructions or follow up care information
To contact you about rescheduling, office closures, or changes to our services
2.3 Website, Analytics, and Improvements
To operate, maintain, and secure our website
To understand how our website and services are used
To improve the design, content, and usability of our website
To develop new services, features, or offerings
2.4 Marketing and Educational Communications
Where permitted by law and consistent with professional ethics, we may:
Send educational information about pediatric dental health
Share updates about our practice, events, or new services
Run online advertising or remarketing campaigns based on website usage information
You can opt out of non essential marketing communications at any time (see Section 9).
2.5 Legal, Security, and Compliance
To comply with applicable laws, regulations, and professional obligations
To respond to lawful requests and legal processes
To protect our rights, privacy, safety, or property, and that of our patients or the public
To detect, prevent, and respond to security incidents or fraudulent activity
3. Legal Basis for Processing (for Visitors from the EU, UK, and Similar Jurisdictions)
If you access our site from the European Union, United Kingdom, or other regions with similar laws, we rely on the following legal bases, where applicable:
Performance of a contract (for example, providing requested services)
Legitimate interests (such as improving our services, ensuring security, and communicating with you about your care)
Consent, when required (such as for certain cookies, marketing communications, or processing of sensitive information where not otherwise allowed)
Compliance with legal obligations
You may have additional rights under your local law (see Section 9).
4. Protected Health Information and HIPAA
Certain information we collect and maintain about our patients may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).
We use and disclose PHI in accordance with HIPAA and other applicable federal and state privacy laws, and as described in our Notice of Privacy Practices, which is available at our office and may be provided electronically upon request.
Examples of how we may use and disclose PHI include:
For treatment, such as sharing information with specialists or other health care providers involved in your child’s care
For payment, such as billing insurance companies or processing payments
For health care operations, such as quality assessment, staff training, and accreditation
5. How We Share Information
We do not sell your personal information. We may share information in the following situations:
5.1 Service Providers
We may share information with trusted third party vendors who perform services on our behalf, such as:
Practice management and electronic health record systems
Appointment scheduling platforms
Payment processors
Email, text messaging, and communication tools
Website hosting, analytics, and security providers
These service providers are only permitted to use information as necessary to perform services for us and are required to protect it in accordance with applicable law and contractual obligations.
5.2 Other Health Care Providers
With appropriate authorization when required, we may share information with other dentists, physicians, or health professionals involved in your child’s care or referrals.
5.3 Legal Requirements and Protection of Rights
We may disclose information if we believe in good faith that it is necessary to:
Comply with laws, regulations, or legal processes
Respond to requests from government or regulatory authorities
Protect the rights, safety, or property of Sprout + Bloom, our patients, or the public
Enforce our policies, terms, and agreements
Detect or prevent fraud or security issues
5.4 Business Transfers
If we are involved in a merger, acquisition, reorganization, or sale of assets, patient and practice information may be transferred as part of that transaction, subject to applicable legal requirements and professional obligations.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar technologies to:
Remember your preferences and settings
Understand how visitors use our site
Improve website performance and functionality
Facilitate online forms and scheduling
Support analytics and advertising
You can control certain cookie settings through your browser options and, where required by law, we will request your consent for the use of certain non essential cookies.
Disabling cookies may affect some features of the website.
7. Third Party Analytics and Advertising
We may use third party analytics services (such as Google Analytics) to collect and analyze information about website usage and to help us improve our site and services.
We may also use advertising or remarketing tools that show ads for our practice on other websites based on your interactions with our site.
These third parties may collect information about your activity on our website and other sites over time, using cookies and similar tools. To learn about opt out options, you can visit the relevant third party’s privacy policy or your browser’s privacy settings.
8. Data Retention
We retain personal and patient information for as long as necessary to:
Provide pediatric dental care and manage patient records
Comply with legal, regulatory, and professional requirements (including record retention rules for health care providers)
Resolve disputes and enforce our agreements
Support business operations and security
The specific retention period may vary depending on the type of information and applicable law.
9. Your Choices and Rights
Depending on where you live, you may have certain rights regarding your personal information.
9.1 Communication Preferences
You may:
Opt out of non essential marketing emails by using the “unsubscribe” link in our messages
Request that we limit certain types of communication, subject to legal and clinical requirements
Update your contact information by contacting our office
Please note that even if you opt out of marketing, we may still send you non promotional messages related to appointments, treatment, billing, or important practice notices.
9.2 Access, Correction, and Other Rights
Subject to applicable law, you may have the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of certain information, subject to legal and medical record obligations
Object to or request restriction of certain processing
Request a copy of information in a portable format
To exercise these rights, please contact us using the details in Section 13. We may need to verify your identity before fulfilling certain requests, and some requests may not be granted where an exception applies (for example, where we are legally required to keep certain records).
Patients also have specific rights related to protected health information under HIPAA, as described in our Notice of Privacy Practices.
10. Children’s Privacy
Our practice specializes in pediatric dental care, and we are committed to protecting the privacy of children.
We collect information about children only as needed to provide dental care and related services, and always through their parent or legal guardian.
We do not knowingly collect personal information directly from children through our website without parental consent.
If you believe that a child has provided personal information to us online without parental involvement, please contact us so we can remove or address that information as appropriate.
11. Security
We use reasonable physical, technical, and administrative safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You can help by:
Using caution when sending sensitive information via email or text
Not sharing account or device passwords with others
Not entering confidential information on shared or public computers
12. International Visitors
Our practice and website are based in the United States and intended primarily for individuals located in the United States.
If you visit our site from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries. These locations may have different data protection laws than your home country. By using our site, you consent to these transfers, subject to applicable law.
13. Third Party Websites and Social Media
Our website may contain links to third party websites, services, or social media platforms that are not operated by Sprout + Bloom.
We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any websites or services you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
When we make material changes, we will update the “Last updated” date at the top of this page and may provide additional notice as required by law. Your continued use of our website or services after an update indicates your acceptance of the revised Privacy Policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Sprout + Bloom Pediatric Dentistry
Phone: (585) 402-5421
Email: hello@sproutbloomdental.com
Mailing address: To be provided upon request